商业冒险:华尔街12则经典故事
本书简介
距离巴菲特把它推荐给我已经20多年,距离它第一次出版已经40多年,但《商业冒险》仍是我读过的最好的商业书籍,布鲁克斯对商业的深入洞察力在今天和当时一样重要。
——比尔•盖茨
From Wall Street to Main Street, John Brooks, longtime contributor to the New Yorker, brings to life in vivid fashion twelve classic and timeless tales of corporate and financial life in America
What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety; these notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened.
Stories about Wall Street are infused with drama and adventure and reveal the machinations and volatile nature of the world of finance. John Brooks’s insightful reportage is so full of personality and critical detail that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the bold attempt by American bankers to save the British pound, one gets the sense that history repeats itself.
Five additional stories on equally fascinating subjects round out this wonderful collection that will both entertain and inform readers . . . Business Adventures is truly financial journalism at its liveliest and best.
作者简介
【美】约翰•布鲁克斯,《纽约客》广受赞誉的金融专栏作家和记者,出版过10本商业和金融类图书,每一本都在华尔街引起轰动,其中最著名的是《戈尔康达往事》《沸腾的岁月》和《商业冒险》,以及《博弈者》《奢侈的七年》《狮群》等。其作品以文笔幽默、小说性笔法而闻名(早年写过小说)。
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